We are awash in data. Computers and cheap memory storage make it possible for us to collect 1/4 of a Gigabyte of information for every woman, man and child in the planet. Most of it is unused or unusable. We may be relatively good at searching this data but we suck at organizing it. Google is much better at finding than at organizing the data it processes. Digital pictures lie in our computers unorganized because we do not have the time to label every picture in which grandma appears.